Comment of the effectiveness to the novel Essay

There are many stories conveyed in chapter 3, some stories are more prominent than others. The most obvious story is that of Joe’s, as he is the narrator of the novel. Joe’s story follows one that is direct to his perception. This presents the reader with a biased account of what happened, and each character’s behaviour as it is based primarily on Joe’s interpretation. Following on from this idea , there is a sense of scepticism introduced into the reader’s mind, it casts seeds of doubt on the story Joe is telling, it makes it seem distorted through Joe. In chapter 3 the reader is introduced to a primitive, or selfish aspect to Joe’s nature, this is presented through the referral to Joe’s needs, not Clarissa’s or anyone else’s but simply Joe’s, â€Å"I couldn’t yet bear to talk about it†. Through Joe’s story many others are told, those of his past and the present and these stories engulf the reader into how McEwan incorporates characters, informs of their life and background, while doing this creatively, subtly. Joe tells a story of his past, a story of humiliation and nervousness, this story is full of emotions, it re-emphasises the detachment Joe has made from his emotions over the years, or rather that if an event occurs at the present, emotions are stripped away from it, until it becomes bearable, and therefore in the past. Clarissa has been in the background of the story, only becoming important through Joe’s thoughts, now however she becomes a focal point in chapter 3. This is captured in the commentary or Joe and Clarissa throughout the duration of the chapter, Joe is the narrator, therefore the other crux of the chapter is clearly Clarissa. Clarissa is described to be doing the necessary practical things at the beginning of this chapter, as is Joe, such as they are doing jobs that must be done when returning home, â€Å"Clarissa carried her luggage into the bedroom† . Joe initially separates his story from Clarissa’s, giving her more focus and also detachment from him, his guilt and therefore emotions. Clarissa is portrayed from the opening of the novel to be a character able to feel and understand her emotions, contrastingly to Joe’s nature. Clarissa is a character who forms attachments, due to her emotional and caring attributes, that exist as part of her. Clarissa is haunted by the tragedy that she cannot have children, this provides the reader with a sense of sympathy for Clarissa, it also uncovers another element of Clarissa’s background. This can be transferred to the way in which Clarissa focuses on the death of Logan, and his children being left alone. This element of the novel creates scepticism for both Joe and Clarissa, The reader doubts Joe’s ability to be unbiased, while the reader is sceptical of Clarissa’s ability to control and segment her emotions, what is extended in this idea is that Clarissa blames Joe for her inability to have children, she resents him for not giving her the one thing that lingers in her mind, the one thing the two of them together cannot overcome. This is depicted in the novel through the repetition and reference to Logan being a good man, â€Å"He had children of his own, He wouldn’t let go†. This phrase used by McEwan can infer that Clarissa thinks Joe is not a â€Å"good man† because he let go of the rope, and this is due to him not having an emotional attachment to children, as they cannot have any together. Within the two main stories, that are Joe and Clarissa’s there come sub-stories, tales that reiterate and construct experiences for the characters. Within Joe’s story we receive Clarissa’s but also Jed’s. Jed is depicted as that of a manipulative yet religious man, although in chapter 3 the reader is only building knowledge of him, it is clear that Jed ultimately indulges a new story. Cotrastingly Clarissa brings in the story of a friend, someone she knows and trusts, Majorie becomes introduced to the story as a friend of Clarissa’s who lost a young baby through a bacterial infection, while this increases the wealther of knowledge of Clarissa, it also provides the information of Majorie. The combination of Joe and clarissa’s stories result in background tales of Logan, and his family. While they also divulege into their past, their experiences, Joe’s interlude of playing a trumpet on stage, a story of humiliation and embarrassment. Clarissa’s story of conern, anticipation and childhood naivety developed through the channel of a girl going missing whilst on holiday.

Candle Light Glass Menagerie

The Power of Light A Candle light is the most primitive of lights, but it serves a different purpose than illuminating a room in The Glass Menagerie, written by Tennessee Williams. Williams uses the contrast between light and darkness to symbolize and emphasize the powerful moments that occur in the play. Although Williams uses these mechanics, the candle light of course has deeper meaning within the context of the story. Being the weakest of lights, the candle light is easily extinguished, but that small, weak light has some form of hope against the overbearing world.With Laura being as fragile, he candle symbolizes her hopes and dreams that are which snuffed out from society. Throughout the play, Williams also uses candle light imagery to describe Laura and her emotions. The candle light represents hope and how it is lost, but the character who demonstrates this most is Laura. Light, in any form, brings some form of happiness to people. Laura demonstrates her happiness when she sha res a tender moment with Jim. Being reclusive and removing herself from society, Laura is unable to interact with people, but only on certain circumstances when â€Å"light† illuminates through her.This â€Å"light† that is being referred to is the inner hope that Laura has. She desperately wants to guard this hope though, in fear of it being extinguished. This is very apparent when Laura says, â€Å"Oh be careful – if you breathe, it breaks! † (Williams 1281). Laura is referring to her glass unicorn, which also represents her, but any form of power like a breath could possibly break the unicorn which refers to her own candle light of hope. Laura desires Jim and hopes that his feelings for her remain true.As Jim continues to enlighten Laura, she announces, â€Å"l trust you with him! Hold him over the light, he oves the light! You see how the light shines through him? † (Williams 1281) Laura's hope is continuing to grow as she suggests Jim to take hold of her unicorn. With the unicorn representing her, and the light illuminating through the unicorn, Laura has officially given herself and her hope into Jim. After he admits that he is to be married, the hope that is inside Laura is extinguished.At the end of the play, Tom speaks solely to his sister, and tells her to â€Å"Blow out [her] candles† (Williams 1289). Tom means that there is no hope left for Laura, and she will be stuck with herself for the est of her life. Wanting to find new things in life, Tom has decided to leave, and realizes that with him leaving Laura has no chance to find another â€Å"gentleman caller† and so her lights of hope are extinguished. The author uses light and darkness to symbolize and to emphasize the dramatic moments of the play.The desperation and highly charged emotions in this play are linked to the symbolism of the light getting dim or going dark Just like the status of the unstable Wingfields. The candles are a way for the au dience to understand that soon all wlll go aarK. Easlly Dlown out, tne candles prov10e a very temporary moment of light, when Laura shares a tender moment with Jim, before her hopes and dreams are extinguished. There are several ways of looking at the candles. First, they establish a more muted tone – you might even call it romantic.That less harsh light perhaps allows Laura to be more open with Jim; it gives her courage. That might lead to an interpretation that the candles symbolize hope. Hope that Laura might be able to connect with Jim, hope that Amanda's dream of a Gentleman Caller providing a uture for Laura, hope that if Laura is taken care of, Tom will be able to strike out on his own and leave the shoe warehouse, etc. It makes Tom's final line more heart- breaking – â€Å"blow out your candles, Laura. There is ultimately no hope for this socially and physically (at least in her mind) handicapped young woman. There is no place in our society for such a misfit. the last scene of the play, Tom tells Laura to blow our her candles, and here the candles symbolizes Laura and her familys hope. This can be seen by how it makes contrast with the world lit by lightning, and how he author uses candlelight to describe Laura. First of all, the candlelight stands in contrast to a world lit by lightning in Tom's final words.

Apush Dbq American Revolution

In reaction to the Tea Act, one of the taxes placed on imported goods to America, the New York Sons of Liberty wrote several resolutions to protest against it. These resolutions were signed by all different social classes, which signifies a change in society, because while in Britain only the wealthy and educated were permitted to participate in governmental choices, a very broad spectrum of society was able to be an active participant in how they wanted their government to be run. Although the lower class was not necessarily in congress, their ideas were able to represented by the people that they elected to express their ideas. Some who wish to argue the idea that the American Revolution was not a full revolution may bring into light the women of the revolution, and how there was not a huge change for them. Even though their was not an extremely significant change for them, American women were given a multitude of rights that were not given to women in Britain at the time. The women of America were able to go out to war with the men to protect them, and at times even take their place when a man was wounded and could not fulfill his duties on the battlefield. Additionally, they were often left in charge of the business and upholding of the household when their husbands went out to war. In summation, American women played many roles that were not typical of them in that time period; showing a revolutionary new way of thinking that involved women. After the surrender at Yorktown, a cartoon by James Gillray was made as a warning to the British that since they were able to defeat the British once, they could do it again should they try to overtake America and their freedoms again. While this act in itself was not a revolution, it was representative of the revolutionary ideas in the works of the United States of America. The American Revolution was the transference of power from a monarchial government to that of a representative democracy that was able to reflect the ideas and desires of all free white men of America; indicating that it was in actuality a revolution and not an expeditious rebellion. Apush Dbq American Revolution In reaction to the Tea Act, one of the taxes placed on imported goods to America, the New York Sons of Liberty wrote several resolutions to protest against it. These resolutions were signed by all different social classes, which signifies a change in society, because while in Britain only the wealthy and educated were permitted to participate in governmental choices, a very broad spectrum of society was able to be an active participant in how they wanted their government to be run. Although the lower class was not necessarily in congress, their ideas were able to represented by the people that they elected to express their ideas. Some who wish to argue the idea that the American Revolution was not a full revolution may bring into light the women of the revolution, and how there was not a huge change for them. Even though their was not an extremely significant change for them, American women were given a multitude of rights that were not given to women in Britain at the time. The women of America were able to go out to war with the men to protect them, and at times even take their place when a man was wounded and could not fulfill his duties on the battlefield. Additionally, they were often left in charge of the business and upholding of the household when their husbands went out to war. In summation, American women played many roles that were not typical of them in that time period; showing a revolutionary new way of thinking that involved women. After the surrender at Yorktown, a cartoon by James Gillray was made as a warning to the British that since they were able to defeat the British once, they could do it again should they try to overtake America and their freedoms again. While this act in itself was not a revolution, it was representative of the revolutionary ideas in the works of the United States of America. The American Revolution was the transference of power from a monarchial government to that of a representative democracy that was able to reflect the ideas and desires of all free white men of America; indicating that it was in actuality a revolution and not an expeditious rebellion.

Online news Research Paper Example | Topics and Well Written Essays - 1500 words

Online news - Research Paper Example a reliable source of current news during those years due to their intense research in current issues that affect the society and have impact in the people’s lives. The daily newspapers were circulated on a daily basis and were very efficient and effective in covering all the news that happens the previous days. The news coverage by the print media played a big role in enlightening the society of the issues that happened around them (Nytimes.com). The traditional print media educated the people and society on emerging issues such as technology advancement, life skills and modern trends. The printed media such as the newspapers had various segments that educated people on these issues. Segments that highlighted facts about fashion and lifestyles enriched the society with new techniques and modern ways of grooming. There were segments that provided educative material that were very useful to students at all levels of education. They were an alternative source of cheap education material. The traditional print media provided a platform where companies could advertise their products and services. Since many people in the early 1990s depended on the print media as the only reliable source of communication, it was an effective means of advertisement. It reached many people and drove consumers to the consumption of these products and services. Companies got platforms to advertise their products in the best way possible. They had eno ugh space to present the goods and services to customers expressing all the ideas and concepts that consumers were willing to know. The advertising of services and products from these companies so their sales revenue increasing over the years. Lastly, the traditional print media contributed to the use and success of the online news since it created the foundation in which the online news had just to build on to achieve success in the field of mass media and communication (Salwen, Garrison and Driscoll 82). With the discovery of the

Arbitration Essay Example | Topics and Well Written Essays - 500 words - 1

Arbitration - Essay Example In fact, many courts require that some parties engage in alternative dispute resolution mechanisms before permitting trial for the cases by the parties (National Paralegal. 2005). The increased popularity of the approaches comes from the expansion of traditional courts caseload and the perception that the approaches impose fewer costs as compared to  litigation and have a confidentiality preference. In Conn Super LEXIS 1 (2005) Lasalla v. Doctor’s Assoc., 2005, the defendant is the Subway sandwich shops franchiser. The plaintiff settled to develop a number of properties issues. In the 1986 original contract, the calculation of plaintiff’s compensation was on basis of taking into account revenues, and subject to â€Å"modifiers† resulting in final compensation amount. The initial dispute was the interpretation of the modifier. The court award confirmation allowed the parties to continue with the process about the same issue (National Paralegal. 2005). The issue was whether the lead arbitrator in the subsequent arbitration was under compulsion to apply the res judicata  doctrine in the circumstance. Connecticut court observed that awards of arbitration are for the presentation of similar effects as court decisions in further civil actions. Therefore, the second arbitration’s arbitrator need not engage  res judicata  to initial arbitration award. In Conn. Super LEXIS 3409 (2004) for Gordon v. Amica Mutual Insurance Company, 2004 the use of â€Å"party arbitrator† system resulted in procedural impropriety where the court vacated the arbitration award. The plaintiffs’ home in Glastonbury, which created the financial institutions of the Burglary stream, unintentionally filled in Goal of 2002. When the proceedings did not believe the fact that on an evaluation amount for the loss, the evaluation mediation stipulation of the insurance plan started in (National Paralegal. 2005). It is this catchall supply, which permitted the

The Fisher King and Lost in Translation Essay Example | Topics and Well Written Essays - 1250 words

The Fisher King and Lost in Translation - Essay Example According to the research findings, it can, therefore, be said that in the movie ‘Fisher King’ sound is at the heart of the story of Jack Lucas, who was a radio personality. As a radio personality, he connected with his audience via sound. Sound and music were the vehicles with which he propelled his radio career. At the start of the movie, we see Jack using canned sounds in order to stage his show, to cue his callers and to basically project a kind of online personality that was intelligent, quick thinking, and generally upbeat. The use of certain tracks such as ‘Hit the Road Jack’ seems handpicked to convey a kind of carefree attitude, and it is unfortunate that this carefree attitude also resulted in Jack giving a piece of advice that he did not reflect much about, but which led to the caller translating what Jack said literally and open-firing on a crowd in a yuppie restaurant. It turns out that Robin Williams was there with his wife, and it was because of Jack’s advice that Robin Williams’ wife was killed by gunfire. Here the diegetic sounds at the beginning are canned but very relevant to the story. One can see too that the lyrics to the song ‘Hit the Road Jack’ seem in hindsight to have been a premonition of things to come for the man. He would literally hit the road after being traumatized by the shooting in the restaurant, realizing that is was his advice on the radio that led the man to commit the crime. He had been undone by a sense of guilt and went on a downward spiral. In a later scene, with Jack trying to get Parry hooked up with Lydia, the movie again resorts to this diegetic formula in the form of Jack staging a â€Å"radio show†-like audio atmosphere to get Lydia to sign up to Anne’s video service. Again here the diegetic elements are orchestrated to reinforce the fundamental messages and themes of the story, of Jack using a radio show atmosphere to redeem himself from the rest aurant massacre that he believed he had a part in, by coaxing the caller/murderer with ill-conceived nonchalant advice. The radio show formula is the key diegetic element in this part of the movie.

Critically discuss the importance of sponsorship in the event industry Essay

Critically discuss the importance of sponsorship in the event industry - Essay Example The benefit that the event experiences is funding that might not otherwise be available if this marketing opportunity was not possible. Sponsorship provides a mutually beneficial relationship between the sponsor and the organization of the event, a conduit for communication that then occurs between the event and the market that exploits that relationship. The benefits of this relationship are defined by the elevation of the image of the sponsor through association and the event through monetary resources from which to fund the event. The following essay will explore the relationship of the sponsor and the event, their unique blend of product and cause creating an opportunity for associations that connect through an emotional context to consumers. The essay will first explore the meaning of sponsorship, transitioning to the benefits to the sponsors and then to the event organization. Although a mutually beneficial relationship, there are issues that can arise that will cause problems for either the sponsor or the event. These issues will be examined for their effect on the sponsorship relationship. The conclusion of the paper reveals that sponsorship is a powerful resource in enhancing a brand, creating positive emotional context through transference of social equity from an active entity to a supporting entity. 2. Defining Sponsorship According to Damster and Tassiopoulos (2006, p. ... According to Bowdin (2006, p. 228), â€Å"sponsorship is said to be one of the most powerful mediums now used to communicate and form relationships with stakeholders and markets†. The relationships that are formed during the act of sponsorship connects the sponsor to the event, allowing the market to relate one to the other, in spite of direct relevance to the connectivity between the sponsoring entity and the purpose of the event. As an example, a soft drink may have no direct relationship to a sport, but still may become associated with the emotional connections that a consumer makes to that sport as it is then transferred to the soft drink. As suggested, not only events can be sponsored, but individuals through either their participation in an event or through their participation in their sport or craft can be sponsored by outside entities. A specific example of intra-sport types of sponsorship can be seen through the sponsor of a celebrity sports personality through the eq uipment that he or she uses. According to Pringle (2004, p. 126), â€Å"customers perceive outstanding performance to be inextricably connected with a piece of sporting equipment and can assume with a high level of confidence that if they too were to play using that particular guitar, piano, racket, bat, club, or pair of boots, then their own personal performance would certainly be no worse†. In associating a piece of equipment that is related to the expertise of a celebrity, a brand can benefit from the perceived superiority of its product. Therefore, when defining sponsorship on a larger scale in terms of event sponsorship, it must be understood that this is undertaken by a company in order to

Week 5 Student Blog Post Assignment Example | Topics and Well Written Essays - 250 words

Week 5 Student Blog Post - Assignment Example Her neighbor represents the male gender and he is a popular football quarterback in the video (Taylor). According to the video, despite the girl being smart and talented, she has managed to acquire high academic achievements but not happy for her joy depends on earning the boy’s love. This is evident in the way she constantly tries to capture the boy’s attention but he does not seem to notice her. Just as Karloff said, cultural images enforce the notion that women depend on romance for happiness. In the minds of the youthful viewers, the will then learn from the video that the only way to be happy is to get involved in a heterosexual relationship (Boosalis, & Golombisky 25). This videos tends to bring out the perception than men are powerful and women whereas the female gender inferior. In addition, the cultural images of the video portray that women are subordinate to men in the society since Swift in the video relies on the relationship between her and the boy for happiness (Boosalis, & Golombisky 23). The consumers of these images who mostly may be adolescents and most especially girls need guidance and should be critical when deciding how they conduct their normal life experiences with cultural representation from the video images

Bronchial Asthma in the Age Group 6 to 11 years Essay

Bronchial Asthma in the Age Group 6 to 11 years - Essay Example In this age, children begin to learn to read and define objects in terms of use. Their time sense is as much in past as present. They are interested in relationship between home and neighborhood; knows some streets. That which is relevant to his condition was, they use sentences well; uses language to share others' experiences; may swear or use slang (Barnes, P., 1995). Psychosocially, these children still requires parental support, but pulls away from overt signs of affection. Play teaches the child new ideas and independence. The child progressively uses tools of competition, compromise, cooperation, and beginning collaboration. Body image and self-concept are fluid because of rapid physical, emotional, and social changes. The play pattern has significance to his illness. In this age, the child acts out ideas of family and occupational groups with which he has contact. When I started a conversation with him once he was stabilized, he said painting, reading, simple games, watching television, digging, running games, skating, riding bicycle, and swimming were all his enjoyed activities (Behrman, R.E., et al. Eds., 2003). In this age group, family atmosphere continues to have an impact on the child's emotional development, and he would need ongoing guidance in an open, inviting atmosphere. Limits should be set with conviction. It was important to deal with only one incident at a time. It was important to take care of the fact that the child should not feel humiliated. The parents must be aware of the environmental causes of bronchial asthma, and I made a mental note as to advise the parents that he needs assistance in adjusting to new experiences and demands of school and should be able to share experiences with family. While communicating with him, it was important to convey love and caring in communication. The child understands language directed at feelings better than at intellect. While communicating, it was better to get down to eye level with the child. In conformity to the psychological stage of this child's age group and due to the fact that he was in considerable anxiety, the child would nee d order and consistency to help in coping with doubts, fears, unacceptable impulses, and unfamiliar experiences (Davies, D., 2004). Pathophysiology of Bronchial Asthma: Asthma is a chronic inflammatory disorder of the airways in which many cells play a role, including mast cells, eosinophils, lymphocytes, neutrophils, and epithelial cells. In susceptible children, this type of inflammation causes recurrent episodes of wheezing, breathlessness, chest tightness, and cough, particularly at night and early morning. These episodes are associated with variable airflow obstruction that is commonly reversible spontaneously or with treatment. The inflammation also causes an associated increase in the existing bronchial hyperresponsiveness to a variety of stimuli. Airway inflammation is found in all children with mild,

Interim assessment For PhD research Paper Example | Topics and Well Written Essays - 4250 words

Interim assessment For PhD - Research Paper Example However, the cultures which are being followed in construction industry is associated with the ineffective communication and coordination among members of project team, sexual harassment, poor mentality and lack of trust among project team members. These features results in negatively affecting the overall performance of the industry (Ankrah, 2007). This research study is being conducted in order to investigate the impact of organisational culture on safety of the project with reference to the construction industry. The study also seeks to explore the impact of culture and safety on project performance. The study is based on the construction industry located in Kingdom of Saudi Arabia. The researcher in this study also interested in finding the current health and safety policies being adopted by construction industry in Saudi Arabia, the accidental rates in construction sites, and the factors influence in implementing safety culture in construction companies. The research would be he lpful in determining the degree to which culture influence safety and performance of the project. 1.2. Justification: Choudhry, R., Fang, D., and Lingard, H. (2009) conducted research study regarding the safety climate of the construction industry and concluded that the safety is highly important for improving the overall performance of the construction organizations and thus provided a framework for measuring the safety climate of a construction company. Fang, Chen, and Wong (2006) conducted research study on the safety climate of the construction industry in Hong Kong and presented important insights for the organisations operating in the construction industry of Hong Kong. Larsson, Pousette, and Torner (2008) and O’Toole (2002), worked on the relationship of the safety climate with the employees’ behaviour and performance. There have been few or no research studies conducted in order to explore the impact of the different cultural practices in the construction indus try on the safety and eventually the impact of the organisational culture and safety on the project performance with reference to the Saudi Arabia. Therefore this research study would be significant for researchers who would conduct research related to the topic in future. Furthermore, there are some studies conducted in this topic but they did not focus on significance of culture related to safety and performance. This study would be helpful for owners and contactors of the construction company. The study will highlight the factors influencing project performance of the construction companies. The research study will also suggest the safety techniques which should be adopted by construction companies in order to create safety environment during different projects. It will also highlight the weaknesses of the policies being adopted by construction companies in accomplishing a project. The study would also be beneficial for government of KSA in making the safety policies for construc tion industry. 2. Background 2.1. Construction Industry in Saudi Arabia: The progress of construction industry in a country shows the future progress of the country. The construction industry of Saudi Arabia is one of the largest and fast growing markets which encountered the business of $36.5 billion in 2011 and is expected to reach $43.8

Changing the system of a video library Essay Example for Free

Changing the system of a video library Essay The current system is a hand written and hand handled by Mr Roberts. It is a paper database where all details of the members, transaction and return details are stored. Mr Roberts currently operates all the system by himself and he does this to keep a record of all the bookings out of the videos, he does this by pen. He finds the page in the book allocated to the member, writes when the person needs to bring it back in, takes the payment then gives the video to the member. When a new member joins Mr Roberts takes all the details down in his book, then gives the new member a member number. Mr Roberts has to check every night for overdue videos. When a members page is full, then Mr Roberts has to get a new page, this just adds to the ever-growing file of Mr Roberts. There are lots of problems with the system, it is very slow, it would wear down with over use, he cannot cope with the growing number of customers, He has to check every night to see which videos are overdue and hand type each letter and send them off the same night. This would be increasingly difficult when lots of members join. Another problem is that the videos all have to be numbered and when a video is taken out a card is put in the original case giving the video number and return date. The new system would have to display all the details of the members on one screen and show when last rental and return was. It should be able to show all overdue videos on one screen. It should be very fast and speed up all aspects of the shop. If the database is faster and easier to manage then the number of members will increase and therefore so will the profit. Jonny Sharpe Possible solutions Mr Roberts could solve all his problems by using a filing cabinet. This would solve all his problems with information handling. The advantages of this would be that a filing cabinet is easier to cope than a filing book, the disadvantages are that it is still based on paper and they could easily be damaged or lost. Another problem is that it is still time consuming and would not be any faster, if anything slower than before. Another way to cope with this problem is putting all the files onto a computer. The computer would store all the information easily. The advantages of this are that it would significantly improve the speed and ease of running the video shop. The disadvantages are that it may cost a lot of money and all staff may not be trained in how to use a computer A computer program could be writ but expertise would be needed for this and this expertise I do not have. The next best alternative is that you could use a already existing program such as Microsoft Access. The information would be stored on multiple spread sheets, the information would consist of all the members details and the video details as well. These would be good because they can handle lots of multiplications and can search through information Mark foster System Choice Microsoft office xp professional edition. Pcworld: i 519 Inc vat Any computer could be chosen as long as it has Microsoft access and a printer for printing reports. Software Justification Justify choice of software: Word: The program needs to handle numbers but word is very good at typing letters. Excel: This program would be ok for the video shop but there would have to be 1 sheet for the videos and 1 sheet for the members details. This program would not be able to type letters up and print the letters off. Access: This program is excellent, this is because you can merge the video details and the members details together to give records of loans. This program can also produce reports in letter form and print them off. Data needed 1. This database is for the videos, it should show the number code, name. 2. Members details should be shown on this page, name, address, membership number, telephone number, current video rented and the date it is due back. Design section This shows that I have made two tables to store information, one for the members details and one for the video details. I have entered 50 videos and 5o members into the tables. I have designed the system to alert me when there are overdue videos and to be able to book out videos and book in videos with ease. I linked the two together by making a link between the membership number and the video number as shown below. These next pictures are of my queries. They are update queries which update booking in and booking out of videos. They are linked between the two tables and display the videos booked out and the membership number of the person along with some details. This is my form design. The form is for a member to fill in to automatically add his details to the members table. This is my report. This is basically to inform members that they are in possession of a overdue video and they need to return it. Members have their own membership no and each video has its own video number. This way members and videos dont get mixed up. This is an application form for the video shop, members are asked to fill out basic details. Analysis 1) What do I need from my database. I want it to store information about my members, including their name, address, telephone number, membership number, date of birth. Also in each members record will be stored the video they have rented (its code, not its title to speed things up) and also the date it is due back. Customers can only rent one video per day and it must be returned the next day. I also want the database to store information about the videos, including its code, title, price, certificate and category, eg horror, action, comedy etc. I want a system that will let me book videos in and out very quickly, just by entering the members number and the video code. I also want a system to check which videos havent been returned and create a letter that could be sent out if it hasnt been returned after 1 week. Sometimes people forget they have it so this should be a polite reminder. If they havent returned it after 2 days, then I usually phone them, so I would need it to produce a list of names and telephone numbers. I will answer the other questions at a later time as there are customers in the shop. Regards. Mr Roberts 2) To collect data from new members I have a form that they fill out. They write on it their name, address, tel. number, and date of birth. I write their new membership number on it. 3) Each member has a membership number. It is a four-digit number, starting at 1000. 4) I dont use credit card details as there is too much security needed. 5) For new members I need two forms of identification, one with their name and address, i. e. a bank statement or gas bill for example and one with their photo on, i. e. theirs drivers licence or passport. 6) I havent got a password system. If you think I should have one let me know how you think it would work. The problem is that customers would have to tell me their password and other customers could overhear it so it wouldnt be that secure. Evaluation I think the final product meets the standards set by Mr. Roberts. The only mistakes I have made is that I have given the example members, membership numbers starting at 200 and they are only 3 digit. The final product can do everything specified in the design requirements made by Mr. Roberts. The opinions of the users would be on the questionnaire I made. The only improvements that could be made to my database is that I could maybe produce an automatic report displaying all the information of the member on a report whos video is late, instead of just having a basic template.

AirTex Essay Example for Free

AirTex Essay 1) Does Airtex Need a New Control System at the time of the takeover? How is Airtex doing? A New Control System and a New Management System is in immediate need for Airtex. At the time of takeover, Airtex is in serious management issues and financial hard time that make the company close to bankruptcy. Prior to being purchased by Ted and Frand, Airtex is missing a company objective and an overall strategy that’s shared by the whole company. The management control system at Airtex has three basic issues – Lack of direction, lack of motivation, and personal limitations. Since it was all about one woman, Sarah Arthur- the accountant, who aggressively control all the information in her office, other employees have no idea about the performance and profitability of the company and each department. Employees and department managers do not know what the company expect from them, nor do they have motivations to perform well. All they knew was that airplanes would fly and that Sarah would come around at the end of each day and collect their money. Apparently, serious issues exists from the direction, and motivation perspective. Additionally, Sarah as the head of management, has no accounting training or any previous management training experience. Her management philosophy was to be the â€Å"central repository of all information†, which is the main reason leading the company to a fail. She is not capable of manage a company. Given Airtex has so many problems in management control, a new system and organization structure is needed, which will delegate proper amount of responsibility to each departments and optimize the efficiency and profitability of the company. 2) What are the key challenges for Ted in setting up the new control system? The first challenge for Ted is to educate the department managers with management skills. Most of the employees at Airtex graduated from high school and are lacking professional training. Before delegate managing responsibilities to department managers, Ted has to educate them with management skills so that they can make correct decisions on their own. Action control will not be effective unless the managers know what actions are desirable and they have the ability to ensure the desirable actions occur. The second challenge is to take over the control of the company from Sarah and delegate the responsibility to employees. Before being purchased, Airtex’s everything is under Sarah’s control. All the other employees have no idea about the performance of the company or their performance. In order to make results control effective, employees should have significant influence on the results in the desire performance. 3) Is decentralization a good choice? In my opinion, decentralization is a good choice for Airtex. First of all, the aviation industry that Airtex involved in requires specialty knowledge about the aircraft business operation. Neither Ted nor Frank has sufficient aviation expertise or operating experience. Delegating power to those experienced department managers is a wise choice as long as the appointed managers have enough management skills to implement result and/or action controls. Additional assessment and training of the department managers are required before Ted give out power, and many of the current managers (e. g. Service and parts department manager – Carl, who has retirement mentality) are to be replaced with more suitable individual. Second, a decentralized organization structure could effectively motivate Airtex employees to produce excellent work, and encourage managers to improve management performance. The previous centralized system under Sarah’s control has limit people’s capability. After each department has some autonomy to make their business decisions and get compensated on their results, people will be more willing to contribute for the team. There’s still some disadvantages of decentralization It takes two or three weeks to find out what the incoming checks are for and sometimes no one accounted for it. This create some trouble of booking the transactions.

Cultural Phenomenon of the Celebrity: Hermeneutic Analysis

Cultural Phenomenon of the Celebrity: Hermeneutic Analysis New ways of thinking can often illuminate new ideas that would not come to light using our conventional and most natural modes of reasoning. We can be stretched in dynamic ways by altering our methods or approaches to our thinking. Several methods of thinking include exploration of the unconscious, symbolic systems, radical Synthesis, hermeneutic analysis, among others. For me, the hermeneutic form of thinking has the most unsettling effect upon my mind. A hermeneutic approach has experience a revival in recent times in the wake of influential thinkers such as Jacques Derrida, Michel Foucault, and others. These hold a significant place in the present intellectual climate in the Western world. For this essay, I decided to use a hermeneutic approach to analyze a particular cultural phenomenon. Cultural phenomena are of vital importance for study since they represent aspects of human nature (en masse) that are impossible to extrapolate independently. Not only are they interesting to stu dy, but they maintain continual interest for elites and common people alike. It is not a stretch to state that these phenomena successfully capture the population’s imagination. In this particular essay, I will look at the cultural phenomena of the celebrity using hermeneutic analysis. The hermeneutical way of thinking, in this case, won’t apply to a given text but rather to the social phenomenon of â€Å"celebritydom†. By thinking about social phenomena in a hermeneutical way, one can look at a subject that rarely gets such scrutiny and hopefully begin to find understanding as to why our societies are so enthralled by the celebrity narrative. The development of a new form of â€Å"celebritydom† can be understood in a new way by understanding the context, audience, media sources, and other hermeneutical factors. First of all, we will begin to think about the context of celebrities in the past. There has most obviously been a shift in Western Society in the development of the celebrity. It has not been an overnight shift by any means, but it has been significant. The most outstanding example of recent changes in the nature of celebrity is the professional celebrity—a celebrity with little reason to be revered or famous. The prime example would be the infamous Paris Hilton. Although a notable heiress to her parent’s fortune, she has become a celebrity in her own right through self-promotion. There are countless heirs to various fortunes that will never be known. This kind of character, however, is unprecedented, even in the 20th century. Most celebrities came into being through some sort of accomplishment, i.e. film, music, politics, sports, etc. Or, they became celebrities by association, such as royalty. The amount of coverage allotted to celebrity-esque storylines has grown exponentially. Entire television channels are devoted to the ceaseless coverage of ce lebrity’s lives. A whole subclass of photography has developed in the â€Å"paparazzi,† known for being the epitome of the dog-eat-dog line of work. Not to mention the countless â€Å"tabloids† that line the newsstands. These are some of the basic contextual factors that surround the modern celebrity phenomenon. Another factor for thinking about this social phenomenon is the audience. The audience for the development of new celebrities that must be analyzed if one is to use a hermeneutical strategy. The audience for much of celebrity press and concern has largely not changed in type, but likely has changes in how broad the appeal is. It would have been impossible to imagine that Clark Gable’s personal life would have been known or a concern for Middle East youth fifty years ago. Today, however, in all corners of the world they not only know the names of key celebrities but also their storylines of gossip. I remember being asked in a remote village in Albania about the future of â€Å"J-Lo† and Ben Affleck’s relationship if they got married. Obviously this change has a lot to do with the digital revolution—opening up a large part of the world to a previously unknown celebrity world. It also betrays the fact that the same phenomenon is at work in these non-Western c ountries as is here in the West. Knowledge and a pursuit of information about Western celebrities could also reveal an admiration of the culture of celebrities by the non-West, but often times these elements remain even in countries predisposed to hate the west. Although many citizens of these said countries likely separate the politics and the culture of the West, a large majority still do not. There is an effect of â€Å"can’t help but look† type psychology in regards to coverage of celebrities. Just like in the West, many in these societies likely think the coverage is superfluous and or wrong. Although a judgment has been made concerning the validity and morality of celebrity coverage many remain to have a working knowledge of the ins and outs of Hollywood love life. These ‘stories’ seem to do something for us en masse. Using further hermeneutical strategies, we will now turn to the sources for the coverage of celebrity gossip and the like. If one is to exit the supermarket on a given day he or she is given the opportunity to be swiftly educated in celebritydom. The print media is a key source of information on celebrities. This seems to be chiefly centered on magazines; the newspaper medium seems to inadequately address the goals of celebrity coverage. The magazine provides the opportunity for vivid pictures, small pithy commentary, and quick entertainment. It is glitzy, stylish, and most of all fast. Whereas one may need to have some backround in Middle Eastern politics in order to find parts of the newspaper engaging, the celebrity magazine can bring the glamour and scandal of the celebrity phenomenon with little or no education. The celebrity magazine is an odd mix of â€Å"posed† shots of red carpet entries into various galas, possibly a celebrity interview/photo shoot, and scandalizing pictures kindly provided by the paparazzi. This seems to be a winning combination of glamour, personal interest, and scandal. The second main conduit for the celebrity phenomenon is the television medium. As mentioned before, â€Å"E!† is an entire channel devoted to the coverage of celebrity life. This is not to mention the countless celebrity news shows, and their subsequent spoofs. Celebrity news shows use a similar format compared to that of their magazine cousins. The show usually features some sort of personal interaction with a celebrity, praising the glamour or character of a particular celebrity, and (of course) the mandatory scandal. These shows have produced celebrities in their own right out of the mere reporting on celebrities. The prime example is Ryan Seacrest. Seacrest is the epitome of the ultimate host, having hosted the top twenty for years on a radio station in Los Angeles, been an E! â€Å"anchor,† and most famously the host of American Idol. Seacrest has become a celebrity by merely reporting on celebrities. Both media types—that of magazine and t.v.—have wo rked in conjunction. One reports on the other and vice versa. One makes the other. Using a hermeneutical strategy to look at the social phenomenon of the celebrity has brought to light several profound new ideas for me. The first is what celebrity coverage does for us. I have come to the conclusion at various times that humans have at all times needed a common narrative in their social relationships. In days gone by, this narrative could be sustained by regional parochial concerns. A village would find a bond in the fact that their story was shared, they lived close to one another, married into each other’s families, etc. The gossip and glory of a small town would sustain its people. Yet, as society has diversified, fragmented, pluralized, etc. it has lost that local connection that is vital for human connection. At the most basic social level, we need something to talk about—a common ground. Human connection is essential for the flourishing of human life. Celebrity coverage, professional sports, and other modern social phenomena seek to fill that voi d. In a time when we increasingly find our human contact in less connected or natural ways, such coverage give us a cultural common ground. We can gripe about the fortunes of Liverpool or quip about the Beckham family to absolute strangers and they will likely be able to track with our line of thought. Celebrity narratives give us a common ground for humor, social reflection, and allusions. In order to have fulfilling communication we must have some sort of shared story, even if these stories are plastic in nature. Our society has inevitably become more diverse, global, and connected. This has inevitably lead to an erosion of parochial concerns, and pushed us to socially evolve in order to maintain human connection. We have found common social narrative in the celebrity. Their story has become a common story for us. Their divorces, their cheating, their success, their money, etc., have all become a commentary about our own lives. This line of thought leads me to an additional hermen eutic conclusion concerning celebrity coverage and its reflective nature. We are not interested in celebrities just because they happen to be successful but because they are reflective. Celebrities embody our hopes and dreams, fears and pitfalls, and desire for detachedness. The populace not only celebrates celebrity success, but also celebrates celebrity failure. There is a lust for failure as much as there is for success in the interest in these lives. It is interesting to note that the most famous celebrities are those where there are equal portions success and failure. This is important. Without adjoining failure these celebrities fail to capture people’s imagination. Too much success and too much failure both trigger a lose of interest in the given celebrity. Celebrities find themselves in a proverbial catch-22, trying to allow promotion while not being raked through the coals. The most successful in this respect have allowed both. The reality about celebrity coverage is that we are not interested because these people are necessarily glamorous (there are a lot of unknown glamorous people to be found). We are interested because celebrities create for us a narrative for self reflection and self understanding. Having used hermeneutical techniques such as analyzing the context, audience, media sources, etc., I have come to some interesting new ideas and understanding about a key phenomenon in our society—the celebrity. In previous times, I have been rather perplexed as to why we care so much about these lives. Yet after thinking about the topic using hermeneutical analysis, I have come to several profound reasons as to why this is so.

Literary Analysis of The True Story of Hansel and Gretel Essay

Set in Poland during the German occupation, â€Å"The True Story of Hansel and Gretel† is told as a fairy tale, utilizing many of the elements that are common to fairy tales. This book reflects the Grimm brothers’ fairy tale, â€Å"Hansel and Gretel.† However, in Murphy’s parable, Hansel and Gretel are two Jewish children who are abandoned by their father and stepmother in order to save them from the Nazis. Setting the tale in Nazi Germany creates an atmosphere of fear and anxiety, and establishes a set of circumstances in which it is possible for people to act in ways that would be unacceptable under other circumstances. The stepmother is a good example of this. She is the force in the family – it is she who decides that everyone in the family will have a better chance of survival, if they split up – the children going off alone together and the parents going in another direction. Unlike the portrayal of the stepmother in the Grimm fairy tale, this stepmother is not wicked. She is strong willed and determined, but not evil, although she is protecting herself and her husband by abandoning the children. Using the stepmother as the villain is common in fairy tales, according to Stone in her article â€Å"Things Walt Disney Didn’t Tell Us.† She suggests that the woman of the family is nearly always chosen for the part of the villain. But in Murphy’s story, the stepmother’s actions, while they may appear villainous at the outset, may be construed as heroic in the end, because she only abandons the children in order to save them. She also cares deeply about the children’s welfare, enough that she loses her life as a result of attempting to find them. In this instance, Murphy is reminding us that the horrors of the time were so great th... ...s not asked to use logic and hence the emotional impact of the story is more direct and perhaps more potent. This book left me with a deeper sense of the horrors experienced by the Polish people, especially the Jews and the gypsies, at the hands of the Germans, while illustrating the combination of hope and incredible resilience that kept them going. Works Cited Murphy, Louise, (2013). The Real Story of Hansel and Gretel. Penguin Books. Stone, Kay (1975). Things Walt Disney Never Told Us. The Journal of American Folklore, Vol 88, No 347, Women and Folklore pp42-50, University of Illinois Press. Hansjorg, Hohr, (2000). Dynamic Aspects of Fairy Tales: social and emotional competence through fairy tales. Scandinavian Journal of Educational Research, Vol 44, No 1, Department of Education, Norwegian University of Science and Technology

herody Essay on Homers Odyssey: Odysseus and the Heroic Cycle :: Homer Odyssey Essays

Odysseus and the Heroic Cycle in Homer's Odyssey "The hero with a thousand faces" written by Joseph Campbell, describes the path a person takes as he journeys through the heroic cycle. Throughout the Odyssey, by Homer, Odysseus is portrayed as a hero. Odysseus fulfils the requirements of the Heroic Journey. "A hero ventures forth from the world of common day into a region of supernatural wonderâˆÂ ¦The hero comes back from his mysterious adventure with the power to bestow boons upon his fellow man"(J.C.30) Odysseus accomplishes the heroic cycle through the steps of Departure, Fulfillment, and Return. Odysseus departure from Troy is the beginning of his long heroic adventure. "What of those years of rough adventure, weathered under Zeus?"(895) This quote depicts the rough times Odysseus will have on his journey, but also reveals that Zeus will watch over him. "The call to Adventure signifies that destiny has summoned the hero and transferred his spiritual center of gravity from within the pale of his society to a zone unknownâˆÂ ¦"(58) Odysseus will cross the threshold and go places no one has returned from before. On the island of the Cyclops Odysseus exhibits his abilities, as he developed a plan to escape the Cyclops' cave. "âˆÂ ¦I deemed it would be the best plan to do as follows. The Cyclops had a great club which was lying near one of the sheep pens;âˆÂ ¦ I went up to this club and cut off about six feet of it;âˆÂ ¦ lastly I brought it to a point myself, charring the end in the fire to make it harder. When I had done t his I hid it under dung, which was lying about all over the caveâˆÂ ¦"(book IX) Odysseus has this plan and utilizes it. He and most of his men escape the cave unharmed. This symbolized the escape from the "belly of the whale". Throughout his journey, Odysseus receives some help from supernatural powers, which aid him to fulfill the heroic cycle. Aeolus, the god of winds Presents Odysseus with a bag, filled with all the bad winds. "âˆÂ ¦When I said I must go, and asked him to further me on my way, he made no sort of difficulty, but set about doing so at once.

ACL Injury :: Sports Medicine

Sports Medicine ACL Injury The Anterior Cruciate Ligament is one of two central ligaments that support the knee. ACL injuries occur most frequently in planting and cutting sports such as soccer and basketball. ACL injuries are thought to occur more often in women then in men due to the anatomical differences between them. The Anterior Cruciate Ligament also know as the ACL is located behind the patella (kneecap). It connects the femur and tibia. The ACL acts as a seat belt in the knee, it keeps the tibia from slipping as a result of jerky movements. Since women’s hips are wider it may put extra pressure on the ACL, making it more vulnerable to injury. High estrogen levels at mid-cycle may also make the ACL more likely to tear from to much movement. Women tear their ACL’s at a rate of two to eight times that of men. The ACL is listed as the most commonly injured ligament in the knee. Most often when ACL injuries occur the knee may feel as if it is coming apart or giving way, and a commonly described â€Å"pop† may be heard at the time of the injury. most athletes are unable to continue participating in their activity, but some are able to stand and walk. Swelling usually begins in the first few hours after injury. Pain progressively worsens and muscle spasms may occur, A complete exam at the time of the injury is ideal. Anterior Cruciate Ligament reconstruction’s are performed using arthroscopic surgery. The surgery is performed by removing the damaged section of the ACL and replacing it with a graft from the patella tendon, hamstring tendon, or a cadaver graft. To connect the graft back into the knee two tunnels are drilled one into the tibia and one into the femur. Then two small pieces of bone are placed in the tunnels and then the graft is attached to the bones. Traditional rehabilitation after surgery involves a period of rest then the gradual introduction of exercises to improve range of motion, strength, and functional ability.

Consumer Behavior Research Project

| |Consumer Behavior Research Project 2011 | | |[pic] | |6-12-2011 |Engaging in environmental responsibility increases the profitability of a company. | | | | Consumer Behavior Research Project 2011 Engaging in environmental responsibility increases the profitability of a company. INTRODUCTION More and more people are becoming aware of the importance of taking care of our environment. Almost everybody has heard about environmental problems (likely) caused by human consumption. In order to stop the constant decline in natural resources and the excessive demand of consumers, things need to change. Business has to change their philosophies into a focus on not harming human and ecosystems (Hofstra, 2011). But in our ‘free market economy’ companies need to be able to make a profit or at least break-even from a change, before they will embrace it. That is why this research papers answers the question: Can a company increase their profitability by engaging in environmental responsibility? To answer this question, the following problem statement was formulated: Engaging in environmental responsibility increases the profitability of a company. Two sub questions need to be answered first: 1. Do consumers want eco-friendly products? 2. Do customers act upon their environmental believes? 3. Is there empirical evidence of increased profits by engaging in environmental responsibility? The first two sub questions are questions that must be answered positively for the hypothesis to hold. Without consumers willing to purchase products from environmentally responsible companies, there is no way that companies can make extra profit from engaging in environmental responsibility. Although a positive answer on the first two questions is a condition for the hypothesis to hold, it is still no conclusive evidence that engaging in environmental responsibility will increase profits. For conclusive evidence empirical proof is needed, which will be provided in the third sub question. The expectation is that engaging in environmental responsibility will increase the profitability of a company. Methodology of the research The first two sub-questions will be answered by examining the results of the provided questionnaire (among 24 respondents by e-mail). Several statistical tests will be used to determine the significance of outcomes and the relationship between several variables. In order to research the third sub-question of the research project, to test whether firms make more profits when they engage in an environmental responsibility, a literature study will be provided to review studies that look at the market value of firms. Due to the limited amount of time and resources for this research project, the use of existing science and literature is required to give a useful insight into the problem statement. These sources will provide an overview of the profitability of firms that are engaged in environmental responsibility. Theoretical background Our research considers 2 backgrounds. First, to research consumers, that is, the demand for environmentally responsible produced products, the assumption is made that consumers are aware of the impact consuming has on the environment. Recent years, media has reported frequently about environmental changes induced by mass consumptions and its corresponding mass production. Furthermore, more products use labels to signify they are produced in an eco-friendly manner. Also companies actively try to build their ‘green’ image with marketing. Therefore this research assumes that people are aware of harming the environment by consuming. For the supply side of our research, the standard economic theory (SET) is used. One of the aspects of this theory states that firms are profit-maximizing. Firms will only involve in certain activities such as environmentally responsible producing, when it pay-offs in terms of profits. When it does not improve a firm’s profit, it will abandon it. According to SET, when this research shows that environmentally responsible producing results in larger profits, firms will adopt it. Research findings Do consumers prefer environmentally responsible produced products? Are consumers aware of environmental problems? The first four questions of the survey correspond with this question. But before the data from the survey can be used for analysis, an internal consistency reliability analysis is necessary. Such an analysis will tell us whether or not the data is useful and reliable. Reliability is important, because in the absence of reliability it is impossible to have any validity associated with the scores of a scale. Conducting and interpreting the internal consistency reliability analysis can be done through Cronbach's alpha. The following questions in the survey correspond with whether or not the respondent thinks the environment is important: -Q1: An increasing amount of consumers recognizes the relevance of taking care about â€Å"mother earth† considering the design, production and disposing of the purchased products. Do you agree or disagree? -Q2: What is your opinion about the statement? â€Å"Caring about the flora (vegetation) is important† -Q3: What is your opinion about the statement? â€Å"Caring about the fauna (animals) is important† Q7A: Do you consider yourself as a person who is striving to be a more ‘eco-friendly’ consumer? Higher values of Cronbach’s alpha are more desirable. As a rule of thumb a lot of professionals require a reliability of 0. 70 or higher before using an instrument (See Appendix, Figure 1). Using SPSS an alpha value of 0. 878 is obtained, which is considered very high (See Appendix, Figure 2). This means the test results are internally consistent and reliable. The data needs to be normally distributed to use a parametric test; otherwise we will have to use the non-parametric test. Both the Kolmogorov-Smirnov as the Shapiro-Wilk test of normality, tells us the data (Q1,2,3,7A) is not normally distributed (See Appendix, Figure 3). A good non-parametric test is the ‘one sample chi square test’. To use this test the data needs to be simplified to agree and disagree. Running the chi square test on the first three questions, results in a significant positive outcome for all three questions (See Appendix, Figure 4). Looking at the percentages of people that responded positively, it’s very clear in general a significant majority of people care about the environment (Q1: 75%, Q2: 95,8% Q3: 87,5%). Also 95. 8% of the respondents indicated that they are aware of environmental problems caused by human consumption. (See Appendix, Figure 5) When asking respondent’s why they think taking care of the environment is important, a common answer is ‘Sustainability’ and ‘Biodiversity’. In short: The vast majority of people is aware of environmental problems and thinks taking care of the environment is important because of ‘sustainability’ and ‘biodiversity’. Are consumers convinced buying products from environmentally responsible companies will offer a solution for environmental problems? Questions 6A and 6B are both questions indicating that the consumer believes buying products from environmentally responsible companies will have benefits for the environment, if answered positively. A ‘one sample chi square test’ on both of these questions tell us that a significant majority answered these questions positively (See Appendix, Figure 6). This means that consumers think that companies need to pay attention to the environmental impact of their activities. The industry and the shop chains have to change their methods of production and selling of the products. By looking at the way people answered the questions, one can say that consumers almost demand companies to be environmentally responsible. Not only do they want companies to meet the legal requirements (with regard to the environment), but they want companies to really examine and optimize their production process in order to minimize the use of energy, pollution and waste. From our research it is very clear that consumers are aware of environmental problems and want to do something about it. They also believe that the environment will benefit from companies that produce and sell products in an environmentally responsible manner. This is why they are not only willing to buy products from environmentally responsible companies, but are almost demanding companies to be environmentally responsible. Do consumers act upon their environmental believes? In the previous question, we have found that consumers prefer environmentally responsible produced products. However this does not necessarily have to mean that consumers act upon this. First of all we have to know if consumers belief that they (the consumers) are responsible for making a chance and buy eco-friendly products. This is what Q6C asked our respondents. The result of the ‘one sample chi square test’ is that a significant majority of the respondents think that consumers are responsible to make a change in purchasing ‘eco-friendly’ products (See Appendix, Figure 6). So now we know that not only do people believe companies should produce in an environmental responsible manner, but that they also believe consumers are responsible to buy the products of those companies. As it is common knowledge that people don’t always do what they think others should do, let’s take this research a step further and take a look at how the individuals themselves behave. Question 7A answers this perfectly, by asking: â€Å"Do you consider yourself as a person who is striving to be a more ‘eco-friendly’ consumer? † This time a ‘one sample chi square test’ tells us nothing, because there is no significant majority of people who agree or disagree. The ‘one sample chi square test’ is therefore not of use this time. A ‘Related-Samples Wilcoxon Signed Rank Test’ is useful in this case; this test measures the differences between the answers on question 6C and 7A and then tests if the media between them equals zero (not significant). The result of this test is a rejection of the null hypothesis (H = 0 ? Median of differences between Q6C and Q7A equals zero. ). A closer look at the results tells us that people don’t do what they think others should do (See Appendix, Figure 7). This result is very interesting, and in laymen’s terms means that a majority of the people claims that ‘consumers are responsible to make a change in purchasing ‘eco-friendly’ products’ but do not ‘consider themself as a person who is striving to be a more ‘eco-friendly’ consumer’. To make matters worse the same test between Q6A and Q7B also leads to a rejection of the null hypothesis (See Appendix, Figure 8). Meaning that a majority of the people think consumers are responsible to purchase ‘eco-friendly’ products, but not purchase them themselves or talk about environmental issues with friends. What do these findings mean for the answer on the question if people act upon their environmental believes? Even though our results are not directly in favor of a positive answer on this question, we can make some nuances. Because when looking at the descriptive statistics and frequencies we can obtain that still 37. 5% of the consumers strives to be a more ‘eco-friendly’ consumer (vs. 29,2% not & 33,3% don’t know). (See Appendix, Figure 9). In short, not all consumers how see the importance of ‘eco-friendly’ products, act upon this. Sometimes they do not act upon it, even if they believe consumers are responsible for making chances and buying eco-friendly products. But there are still a lot of people who do act upon it and strive to be more ‘eco-friendly’ consumers. Now we have a positive answer on the first two sub-questions, the conditions for the hypotheses to hold are met. There is demand for products from environmentally responsible companies. However, this is still no conclusive evidence that engaging in environmental responsibility will increase profits. For that, some empirical proof is needed. Is there empirical evidence of increased profits by engaging in environmental responsibility? In order to give a reliable conclusion about the third question of our problem statement, Is there empirical evidence of increased profits by engaging in environmental responsibility? , already existing literature was used. But before something meaningful can be said about increased profits, the term environmental responsibility(ER) and also increased profits itself need to be defined. In the literature studied, the ISO14000 standard was used to signify ER. The use of this standard, or certificate, is to[1] . Recognize and manage the environmental impact of a firm’s activities, products and services. 2. Give the firm support to constantly improve their impact on the environment. 3. Give a firm the methods to set environmental goals and methods how to achieve these goals. Among these methods to reach these environmental goals are management sys tems that take into account the environment and also the use of product labels. Beside the certificate for ER, increased profits also needs to be defined. This can be done by looking at the market value of a firm. The market value of a firm represents the book value plus expected future earnings[2]. The book value consists of all assets on the balance sheet of the firm[3]. An increase in the market value of a firm will show that a firm has become more worth, because its assets have increased in value, for example its current assets has risen. Another possible increase in market value is by a change in expected future profits. For instance, the disclosure of forecasted profits by the board of the firm can increase market value. What does the empirical evidence reveals about environmental responsible firms? The study that was used compares the market value of 156 Egyptian firms over 3 years, between 2003 and 2005. Of the examined firms, 84 of them did have an ISO14000 certificate; the other 72 firms did not have a certificate. Next, the research looks at the contribution of such an ISO14000 certificate, the dependent variable, to the market value, the independent variable. Being environmental responsible as a firm, has a positive and significant impact on the market value[4]. Thereby, the research concludes that the firms, who do have the ISO14000 certificate, have increased their market value. In other words, the research found that applying ER to your firm is positively reflected in your market value and, on average, does not lower your market value. 5] Discusion Survey The first obvious shortcoming of the survey is the low number of respondents (24). With such a low number of respondents, statistical test are not very reliable. Most of the respondents fell into the same age group, meaning that the survey is not a good representation of the population. Also a lot of respondents were irritate d by the large amount of open questions, which could lead to rushed answers. Literature Study Now we have seen that the practice of ER is profitable, we will look at the shortcomings of this research and its results. The first downside of the research, from a company's perspective, is the fact that we do not know by how much ER is profitable. Indeed, the goal of the firm is to maximize shareholders value as much as possible, mainly in order to attract new and reward current shareholders. However, we do not know to what extent engaging in ER is more (or less) beneficial in comparison to firms that do not produce with the environment in mind. Firms will only engage massively in ER when it will maximize shareholders value more than when they do not apply ER to their firm. This research does not provide conclusive results on this topic. Another downside of the research is that it only focuses on Egyptian firms. A study that takes firms of other countries into consideration will provide a better conclusion. Although Egypt has a free market economy, a research conducted in the West with positive results regarding to profits due to engaging in ER, will inspire Western firms more than the same outcomes in Egypt. Furthermore, the small period the research evaluates, 3 years, is subject to market fluctuations. It could be that the general stock market, where the market value of a firm is based upon, improved during these examined 3 years. On to other hand, the environmental business is changing constantly. A research that examines a period longer than 3 years needs to account for increased legislation regarding waste and pollution, which would increase the difficulty of the research. Lastly, we also face the limitation of why firm profits increase by involving in ER. Having concluded that engaging in ER is profitable is step 1, why engaging in ER is profitable, is the next step. Is it because firms that practice ER are selling more? Do these firms sell more because they can sell their products for a lower price? Or do they sell more because customers or businesses who purchase these products or services perceive more value because these creations are produced responsibly? Or do profit increase because firms have smaller expenses to produce the same amount of products or services? Are those lower expenses the result of economies of scope or economies of scale? All those questions are beyond the scope of this research should be answered with future research. Conclusions This research tried to answer the question whether or not engaging in environmental responsibility can increase the profits of a company. After finding that consumers really prefer environmentally responsible produced products in the first sub-question, the second sub-question asked if they also act upon this. The answer was somewhat interesting because a lot of respondents believed the consumer is responsible for eco-friendly consuming, but at the same time didn’t strive to be ‘eco-friendly’ consumers themselves. Nevertheless a lot of consumers do strive to be ‘eco-friendly’ customer. It is beyond the scope of the research to look at the reasons don’t do what they want other to do, but is interesting for further research. After concluding there is a demand for environmentally responsible produced products, the research continued by looking at empirical proof for supply these environmentally responsible produced products. Knowing those consumers are willing to buy, there is possibility for firms to supply these environmentally responsible produced products. However, firms will only produce and provide these products when this is more profitable than their current supply. In order to determine whether it actually pays off for a firm to provide environmentally responsible produced products, a literature study looked at this. The literature study provided empirical proof that firms engaging in environmental responsibility have an increase in profit or market value. This conclusion is somewhat positive because there is a positive relation between producing environmentally responsible produced products and the market value of a firm. However, the literature study did not give insight into whether applying environmental responsibility to a firm outperforms firms that do not practice environmental responsibility. This leaves room for future research to examine to what extent engaging in environmental responsibility is beneficial for a firm’s profits. References Books Frank, Robert H. 2008. Microeconomics and Behavior. Europe: McGraw-Hill Education. Blackwell, Roger D. , Miniard, Paul W. , Engel, James F. 2006. Consumer behavior. Mason: Thomson/South-Western. Papers Wahba, H. 2008. â€Å"Does the market value corporate environmental responsibility? An empirical examination,† Corporate Social Responsibility and Environmental Management 15: 89–99. Appendix Figure 1 |Cronbach's alpha |Internal consistency | |? ? . |Excellent | |. 9 ; ? ? . 8 |Good | |. 8 ; ? ? . 7 |Acceptable | |. 7 ; ? ? . 6 |Questionable | |. ; ? ? . 5 |Poor | |. 5 ; ? |Unacceptable | Figure 2 |Reliability Statistics | |Cronbach's Alpha |Cronbach's Alpha Based|N of Items | | |on Standardized Items | | |. 878 |. 889 |4 | Figure 3 Tests of Normality | | |Kolmogorov-Smirnova |Shapiro-Wilk | | | Figure 4 |Test Statistics | | |Q1 |Q2 |Q3 | |Chi-Square |10. 714a |20. 167b |18. 182c | |df |1 |1 |1 | |Asymp. Sig. |. 001 |. 000 |. 000 | | | Figure 5 Q1 | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Frequency |Percent |Valid Percent |Cumulative Percent | |Valid | | |Q6A |Q6C | |Chi-Square |14,727a |11,842b | |df |1 |1 | |Asymp. Sig. |,000 |,001 | | | Figure 7 [pic] Figure 8 [pic] Figure 9 [pic] ———————– [1] http://www. iso. org/iso/iso_14000_essentials [2] http://www. investopedia. com/terms/m/marketvalue. asp#axzz1fUqMwWqQ [3] [pic]()*+,-. 78S†¹ Z? oaIA oA†? n[AH

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Assume,. for. example,. that. the. encoder. generates. 600. pulses. per. revolution,. and. it. takes. 000. motor. revolutions. to. move. the. platform. from. one. position. to. another,. moving. the. platform. from. position. . to. position. 6. (5. positions). takes. 5000. motor. revolutions. or. 30,000. encoder. pulses.. In. most. practical. applications,. the. frequency. of. these. pulses. is. too. high. for. them. to. be. counted. with. inputs. that. are. not. associated. with. a. highspeed. counter.. Interrupts. S7-200. PLCs. incorporate. instructions. for. use. with. interrupts.. Interrupts. are. used. to. initiate. a. specific,. hort. PLC. program. segment,. called. an. interrupt. routine,. when. an. internal. or. external. event. occurs.. After. the. interrupt. routine. has. been. executed,. control. is. returned. to. the. main. program. Three. types. of. interrupts. are. supported. by. S7-200. PLCs,. communication port interrupts,. I/O interrupts,. and. timebased interrupts .. Communication. port. interrupts. are. used. to. control. a. communication. port. operated. in. Freeport. mode.. I/O. interrupts. are. used. to. respond. quickly. to. high-speed. I/O. transitions,. such. as. those. associated. with. high-speed. counters. or. pulse. train. outputs..Time-based. interrupts. allow. the. user. program. to. execute. an. interrupt. routine. on. a. cyclic. basis. Each. of. these. types. of. interrupts. has. an. associated. priority. that. determines. which. interrupt. is. processed. first. in. the. event. that. two. or. more. interrupts. are. requested. at. the. same. time.. Communication. port. interrupts. have. the. highest. priority. and. time-based. interrupts. have. the. lowest. priority. Pulse Training Output (PTO). S7-200. PLCs. have. two. PTO/PWM generators. that. create. either. a. high-speed. pulse. train. or. a. pulse. width. modulated. waveform.. One. generator. is. assigned. o. output. point. Q0. 0. and. the. other. to. output. point. Q0. .. When. a. generator. is. activated,. it. controls. its. respective. output. Pulse Train Output (PTO). is. used. to. provide. a. series. of. pulses. to. an. output. device,. such. as. a. stepper. motor. driver.. The. PTO. provides. a. square. wave. output. for. a. specified. number. of. pulses. and. a. specified. cycle. time.. The. number. of. pulses. can. be. from. . to. 4,294,967 ,295. pulses.. The. Pulse. Train. Output. has. a. 50%. duty. cycle.. This. means. the. pulse. is. off. for. the. same. amount. of. time. that. it. is. on. 63 The. number. of. pulses. and. he. cycle. time. can. be. changed. with. an. interrupt.. In. the. accompanying. example,. each. pulse. is. initially. on. for. 500. ms. and. off. for. 500. ms.. After. four. pulses,. an. interrupt. occurs. which. changes. the. cycle. time. to. 2. seconds,. . second. on. and. . second. off. . 1 sec 1 sec 500 ms Interrupt Occurs Pulse Width Modulation. (PWM) The. Pulse Width Modulation (PWM) function. provides. a. fixed. cycle. time. with. a. variable. duty. cycle.. When. the. pulse. width. is. equal. to. the. cycle. time,. the. duty. cycle. is. 00%. and. the. output. is. turned. on. continuously.. In. the. following. example,. he. output. initially. has. a. 0%. duty. cycle. (on. 0%,. off. 90%).. After. an. interrupt,. the. output. switches. to. a. 50%. duty. cycle. (on. 50%,. off. 50%). On Off On Off 10% Duty Cycle 50% Duty Cycle Interrupt Occurs The. PWM. function. can. be. used. to. provide. a. programmable. or. adjustable. control. of. machine. timing.. This. allows. machine. operation. to. be. varied. to. compensate. for. product. variations. or. mechanical. wear. And Much More. The. instructions. listed. in. this. section. are. only. examples. of. the. types. of. instructions. available. for. S7-200. PLCs.. The. full. instruction. set. includes. a. uch. broader. range. of. capabilities.. Refer. to. the. S7-200. System. Manual. for. additional. information. 64 Specialized Expansion Modules In. addition. to. the. expansion. modules. previously. discussed. that. provide. additional. discrete. or. analog. I/O,. several. expansion. modules. are. available. to. provide. communication. interfaces. or. specialized. I/O. functions. EM 241 Modem Module One. of. these. modules. is. the EM 241 Modem module.. This. module. supports. communication. between. a. computer. with. STEP. 7. Micro/WIN. and. an. S7-200. PLC. SF/DIAG EM 241 MODEM 241-1AA22-0XA0 S7-200 PLC with EM 241 Modem ModuleModem Computer The. EM. 24. provides. an. international. telephone. line. interface. and. supports. sending. numeric. and. text. paging. messages,. as. well. as. SMS. (Short. Message. Service). messages. to. cellular. phones.. This. is. useful. for. remote. diagnostics. and. maintenance,. machine. control,. alarm. systems,. and. general. communication. functions. In. addition. to. CPU-to-CPU. communication. via. a. telephone. line,. the. EM. 24. also. supports. Modbus. RTU. protocol,. a. protocol . that. has. been. widely. used. for. many. years. SINAUT MD 720-3 GSM/GPRS Modem Module SINAUT Telecontrol (Siemens Network Automation). ermits networking. of. individual. controls. and. control. systems. over. a. WAN. (Wide. Area. Network).. One. approach. for. providing. this. capability. is. SINAUT Micro.. This. is. a. simple. and. flexible. way. to. link. stationary. or. mobile. stations. to. a. master. control. center.. SINAUT. Micro. is. appropriate. where. smaller. amounts. of. data. have. to. be. transmitted. to. permit. monitoring. and. control. of. remote. stations. using. wireless. techniques. with. the. General. Packet. Radio. Service. (GPRS). of. the. Global. System. for. Mobile. Communication. (GSM). mobile. radio. network.. 65 The.SINAUT MD720-3 GSM/GPRS Modem module. and. associated. ANT794-4MR antenna. are. the. hardware. elements. used. to. connect. an. S7-200. PLC. into. a. SINAUT. Micro. system.. SINAUT Micro SC software. is. also. required. WinCC flexiible, Win CC SET S O C RS232 X1 SINAUT MD720-3 720-3AA00 SINAUT MD 720-3 GSM/GPRS Modem Module Antenna CP 243-1, CP 243-1 IT Communication Processors. Industrial. Ethernet. provides. a. proven. means. of. networking computers. and. a. variety. of. intelligent. devices.. CP 243-1 and CP 243-1 IT communication processors. are. used. to. connect. an. S7-200. PLC. to. an. Industrial Ethernet network. CP. 43-. and. CP. 243-. IT. communication. processors. can. be. used. to. connect. an. S7-200. PLC. via. Industrial. Ethernet. to. a. computer. running. STEP. 7. Micro/WIN.. This. allows. the. S7-200. PLC. to. be. configured,. programmed,. and. diagnosed. remotely.. In. addition,. an. S7-200. PLC. connected. to. an. Industrial. Ethernet. network. can. communicate. with. S7-200,. S7-300,. and. S7-400. PLCs. and. a. variety. of. other. devices. The. IT. functions. of. the. CP. 243-. IT. Internet. module. simplify. the. process. of. setting. up. a. control. system. that. can. email. diagnostic. infor mation. or. transfer. files. using.Internet. protocols. S7-200 PLC with CP 243-1 or CP 243-1 IT Communication Processor SF/DIAG SIMATIC S7-300 PLC CP 243-1 Ethernet CP 243-1EX00-0XE0 Industrial Ethernet Programming Device (PG) or Computer SIMATIC S7-400 PLC 66 EM 277 PROFIBUS-DP. Module. PROFIBUS DP. is. an. open,. international. fieldbus. communication standard. that. allows. a. broad. range. of. intelligent. devices. from. various. manufacturers. to. communicate. rapidly. and. efficiently.. This. reduces. wiring. costs. as. well. as. start-up. and. maintenance. expenses.. EM 277 PROFIBUS-DP module. allows. connection. of. the. S7-200. CPU. (CPU. 222. and. above). o. a. PROFIBUS-DP. network. as. a. slave.. Non-Siemens Controllers Other Intelligent Devices and Systems S7-200 PLC with EM 277 PROFIBUS DP Module SIMATIC S7 – 200 SF/DIAG RUN STOP 0 Other SIMATIC Controllers 2 4 0 2 8 X10 6 8 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 CPU 224 AC/DC/RLY X1 6 4 EM 277 PROFIBUS-DP CPU FAULT POWER DP ERROR DX MODE I0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 PORT 0 PROFIBUS DP I/O Systems Display Systems Computers CP 243-2 AS-Interface Master Module Actuator Sensor Interface (AS-Interface or AS-i). is. a. system for. networking. field. devices. such. as. sensors. and. actuators. ith. control. and. operator. interface. devices.. AS-i. replaces. the. extensive. parallel. wiring. often. used. to. connect. sensors. and. actuators. to. controllers. with. a. simple. 2-core. cable.. The. cable. is. designed. so. that. devices. can. only. be. connected. correctly. CP 243-2 AS-Interface Master module. allows. connection. of. the. S7-200. CPU. (CPU. 222. and. above). to. a. AS-I. network. as. a. master.. S7-200 PLC with CP 243-2 AS-Interface Master Module SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 CPU 224 AC/DC/RLY CM CER PWR APF SF B SET AS-Interface Master CP 243-2 AUP 0 1 2 3 5 6 7 8 9 10 11 12 13 14 15 16 1 7 18 19 20 21 22 23 24 25 26 27 28 29 30 31 31 I0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 DISPLAY 6GK7 243-2AX01-0XA0 AS-Interface Power Supply Slaves Repeater AS-Interface Power Supply Slaves PORT 0 100 meters S7-200 PLC with CP 243-2 AS-Interface Master Module SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 100 meters CPU 224 AC/DC/RLY CM CER PWR APF SF B SET AS-Interface Master CP 243-2 AUP 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 31 AS-Interface Power Supply Slaves Slaves AS-Interface Extension PlugI0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 DISPLAY 6GK7 243-2AX01-0XA0 PORT 0 200 meters 67 EM 253 Position Module. Position. control. describes. a. range. of. applications. that. involve. movement. with. varying. degrees. of. precision.. The. EM 253 Position module. is. a. simple. but. powerful. positioning. module. that. enables. the. user. to. control. position. sys tems. from. microsteppers. to. intelligent. servo. drives. (with. integrated. closed-loop. control). SF/DIAG MF MG P0 DIS P1 CLR PWR EM 253 Position STP ZP LMT RPS – + 253-1AA22-0XA0 S7-200 PLC with EM 253 Position Module EM 253 Features. Features. f. the. module. include: †¢. †¢. †¢. †¢. †¢. †¢. †¢. †¢. †¢. Provides. high-speed. control. with. a. range. from. 20. to.. 200,000. pulse. per. second Supports. both. S. curve. or. linear. acceleration. and. deceleration Provides. a. configurable. measuring. system. that. allows. you. to. enter. data. as. engineering. units. (such. as. inches. or. centimeters). or. as. a. number. of. pulses Provides. configurable. backlash. compensation Supports. absolute,. relative,. and. manual. methods. of. position. control Provides. continuous. operation Provides. up. to. 25. motion. profiles. with. up. to. 4. speed. changes. per. profile Provides. our. different. reference-point. seek. modes. with. a. choice. of. the. starting. seek. direction. and. final. approach. direction. for. each. sequence Provides. removable. field. wiring. connectors. for. easy. installation. and. removal 68 Expansion Modules for Temperature Measurement Two. S7-200. PLC. expansion. modules. are. available. for. accurate temperature. measurement, EM 231 Thermocouple module and EM 231 RTD module. EM. 23. Thermocouple. module. provides. analog. inputs. for. thermocouples.. A. thermocouple. is. a. temperature. sensor. made. from. two. dissimilar. metals. joined. at. a. point. called. a. junction..A. thermocouple. produces. a. small. voltage. that. is. dependent. upon. temperature.. Various. types. of. thermocouples. are. available. for. use. in. different. temperature. ranges.. Two. versions. of. EM. 23. Thermocouple. modules. are. available,. one. for. four. thermocouples. and. one. for. eight. thermocouples.. Each. version. is. compatible. with. J,. K,. T,. E,. R,. S,. or. N. thermocouples,. but. the . thermocouples. used. with. a. specific. module. must. be. of. the. same. type. EM. 23. RTD. module. provides. analog. inputs. for. resistance temperature detectors (RTDs).. An. RTD. is. a. temperature. sensor. made. rom. a. metal,. such. as. platinum,. nickel,. or. copper,. that. varies. in. resistance. in. a. predictable. manner. as. temperature. varies.. Two. versions. of. the. EM. 23. RTD. module. are. available,. one. with. two. analog. inputs. and. one. with. four. analog. inputs.. Either. version. can. be. used. with. a. variety. of. RTD. types,. but. the. RTDs. used. with. a. specific. module. must. be. of. the. same. type. SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 . 0 . 1 CPU 224 AC/DC/RLY +24 VDC SF EM 231 AI4 – TC I0 .0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 I1 .0 . 1 . 2 . 3 . 4 . 5 243-7PD22-0XA0 PORT 0S7-200 PLC with EM 231 Expansion Module A+ A- B+ B- C+ C- D+ D- A+ A- a+ a- B+ B- b+ b- M L+ Configuration M L+ Configuration + 24 VDC Refer to the S7-200 Programmable Controller System Manual for Configuration DIP Switch Positions + 24 VDC Refer to the S7-200 Programmable Controller System Manual for Configuration DIP Switch Positions EM 231 Thermocouple module, 4 Input Version EM 231 RTD module, 2 Input Version 69 SIWAREX MS Weighing Module SIWAREX MS Weighing module provides.. a. simple,. easy to. install. approach. for. weighing. and. force. measurement. applications.. SWAREX. MS. Weighing. module. is. designed. to. measure. the. oltage. produced. by. sensors. commonly. used. to. measure. weight,. force,. or. torque. SIWAREX. MS. is. easily. integrated. into. an. S7-200. PLC. system. as. an. expansion. module.. This. makes. information. obtained. from. SIWAREX. MS. available. to. other. components. of. the. automation. system.. In. addition,. Siemens. offers. a. wide. variety. of. compatible. sensors. and. other. components. S7-200 PLC with SIWAREX MS Module SIMATIC S7 – 200 SF/DIAG RUN STOP 00 . 0 . 1 . 2 . 3 . 4 . 5 . 6 . 7 01 .0 . 1 CPU 224XP DC/DC/DC SF I NET p —I SIWAREX MS ->00< >< T Tp T o SIWAREX R Load Cell Touch Panel TP 177micro 0 Review 6 .. Three. types. of. SIMATIC. counters. available. in. the. S7-200. instruction. set. are. ____________,. ____________. and. ____________. 2†¦ CPU. 22. and. CPU. 222. support. ____. high. speed. counters.. CPU. 224,. CPU. 224XP ,. CPU. 224XPsi,. and. CPU. 226. support. ____. high. speed. counters. 3.. S7-200. PLCs. have. two. ___________. that. create. either. a. high-speed. pulse. train. or. a. pulse-width. modulated. waveform. 4.. ________. and. ________. communication. processors. are. used. to. connect. an. S7-200. PLC. to. an. Industrial. Ethernet. network. 5.. _________. module. allows. connection. of. an.S7-200. CPU. (CPU222. and. above). to. a. PROFIBUS-DP. network. as. a. slave. 6.. _________. module. allows. connection. of. an. S7-200. CPU. (CPU222. and. above). to. an. AS-I. network. as. a. master. 7 .. Two. v ersions. of. EM. 23. Thermocouple. module. are. available,. one. for. ____. thermocouples. and. one. for. ____. thermocouples. 8.. Two. versions. of. EM. 23. RTD. module. are. available,. one. for. ____. RTDs. and. one. for. ____. RTDs. 7 Review Answers Review 1 Review 2. . Review 3. Review 4. ). a:. input. module,. b:. CPU,. c:. output. module,. d:. programming. device,. e:. operator. interface;. 2). 2;. 3). 6;. 4). 00,. 000. 0000,. A. ). discrete;. 2). discrete;. 3). CPU;. 4). Ladder. logic;. 5). Statement. list,. function. block. diagrams;. 6). scan;. 7)024;. 8). firmware; 9). RS-485. ). CPU. 22,. CPU. 222,. CPU. 224,. CPU. 224XP ,. CPU. 224XPsi,. CPU. 226;. 2). b;. 3). 2,. 7;. 4). 8,. 6;. 5). 4,. 0;. 6). Q0. 3;. 7). DIN. ). a:. box,. b:. normally. open. contact,. c:. coil;. 2). AND. Function. -. a:. 0,. b:. 0,. c:. 0,. d:. ,. OR. Function. -. e:. 0,. f:. ,. g:. ,. h:. ;. 3). I0. ,. I0. 0,. Q0. 0. ). 224XP;. 2). On-Delay. Timer. (TON),. Retentive. On-Delay. Ti mer. (TONR),. Off-Delay. Timer. (TOF). ;. 3). 3276. 7. seconds;. ). Retentive. On-Delay. Timer. (TONR);. 5). On-Delay. Timer. (TON),. Off-Delay. Timer. (TOF),. Pulse. Timer. (TP). ). Count. Up. Counter. (CTU),. Count. Down. Counter. (CTD),. Count. Up/Down. Counter. (CTUD);. 2). 4,. 6;. 3). PTO/PWM. generators; 4). CP. 243-,. CP. 243-. IT;. 5). EM. 277. PROFIBUS-DP 6). CP. 243-2. AS-Interface. Master;. 7). 4,. 8;. 8). 2,. 4.. Review 5. Review 6. 72 73 Final Exam You. can. test. your. knowledge. by. taking. the. final. exam. for. this. course. online. at. http://www. usa. siemens. com/step.. This. web. page. provides. links. to. a. variety. of. our. quickSTEP. online. courses.. To. complete. he. final. exam. for. this. course,. click. on. the. Basics of PLCs. link.. Next,. move. your. mouse. over. to. the. left. so. that. the. navigation. bar. pops. out. and. select. the. Final Exam. link.. The. final. exam. page. will. appear.. Before. taking. the. final. exam,. it. is. recommende d. that. you. delete. the. temporary. files. on. your. computer.. For. most. versions. of. Internet Explorer,. you. can. do. this. by. selecting. Internet Options. from. the. Tools. menu. and. then. clicking. on. the. Delete Files. button.. If. you. do. not. perform. this. step,. you. may. see. a. score. of. 0%. after. you. submit. your. xam. for. grading. After. you. complete. the. final. exam,. click. on. the. 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